Online business coach for professionals 15+ years into their career
Build a side business that can replace your salary, without leaving your job to do it.
A 3 month, one to one programme to take you from “I have an idea” to your first paying customer. Your job, your house, your life stays exactly where it is while we build.18 yrs
In the tech industry, UK200+
Founders interviewed on my podcast3
Businesses built from scratchYou’re not looking for a leap of faith. You’re looking for a second income stream.
You’ve spent the better part of two decades building a career. The house is sorted. The kids are sorted. You’re not about to hand in your notice on a whim.But somewhere in the last few years, a question has started showing up more often: is this it, or is there something else I should be building?You don’t need permission to quit your job. You need a way to build something real, alongside it, with someone holding you to it until it actually produces a customer.Loved by professionals building something of their ownI finally have a plan instead of just an idea I kept putting off.The weekly check ins are what actually got me to ship something.Practical advice, no fluff. Wish the sessions were a bit longer.Went from a notes app idea to my first paying customer in 10 weeks.Exactly the accountability I needed while keeping my day job.Solid framework. Took me a couple of sessions to really click with it.The GROW model made this feel achievable instead of overwhelming.Best money I've spent on myself in years.Great coaching, though I'd love more templates to work from.I stopped overthinking and started talking to actual customers.Having someone hold me to a deadline changed everything.Good structure and honest feedback, exactly what I was missing.I finally have a plan instead of just an idea I kept putting off.The weekly check ins are what actually got me to ship something.Practical advice, no fluff. Wish the sessions were a bit longer.Went from a notes app idea to my first paying customer in 10 weeks.Exactly the accountability I needed while keeping my day job.Solid framework. Took me a couple of sessions to really click with it.The GROW model made this feel achievable instead of overwhelming.Best money I've spent on myself in years.Great coaching, though I'd love more templates to work from.I stopped overthinking and started talking to actual customers.Having someone hold me to a deadline changed everything.Good structure and honest feedback, exactly what I was missing.Validated my idea in a weekend instead of spending months planning.The pricing advice alone paid for the whole program.Really helpful coaching, just wish it started sooner in my week.First time I've actually finished what I started.Clear plan, real deadlines, and someone who actually follows up.Helped me get unstuck fast. A few sessions felt a bit rushed.I got my first paying customer without touching my job security.Direct, no nonsense coaching that respects how little free time I have.Really solid guidance, would like even more one on one time.Turned my side project from a hobby into an actual business.The accountability structure is worth it on its own.Great value for someone building this around a full time job.Validated my idea in a weekend instead of spending months planning.The pricing advice alone paid for the whole program.Really helpful coaching, just wish it started sooner in my week.First time I've actually finished what I started.Clear plan, real deadlines, and someone who actually follows up.Helped me get unstuck fast. A few sessions felt a bit rushed.I got my first paying customer without touching my job security.Direct, no nonsense coaching that respects how little free time I have.Really solid guidance, would like even more one on one time.Turned my side project from a hobby into an actual business.The accountability structure is worth it on its own.Great value for someone building this around a full time job.Someone finally treated my side project like a real business.The 90 day structure kept me from drifting like I usually do.Genuinely useful sessions, though scheduling took a bit of back and forth.I stopped waiting for the right time and just started.Clear next steps every single week, no guessing what to do.Coaching was excellent, I just needed more time to apply it all.This gave my side hustle actual structure instead of good intentions.Worth it just for the honest feedback on my pricing.Helpful and encouraging, would like a bit more written material.I got unstuck faster than I expected, no wasted sessions.The accountability alone justified signing up.Really solid coaching, sessions occasionally ran a bit long.Someone finally treated my side project like a real business.The 90 day structure kept me from drifting like I usually do.Genuinely useful sessions, though scheduling took a bit of back and forth.I stopped waiting for the right time and just started.Clear next steps every single week, no guessing what to do.Coaching was excellent, I just needed more time to apply it all.This gave my side hustle actual structure instead of good intentions.Worth it just for the honest feedback on my pricing.Helpful and encouraging, would like a bit more written material.I got unstuck faster than I expected, no wasted sessions.The accountability alone justified signing up.Really solid coaching, sessions occasionally ran a bit long.
PN
Priya Nair
MW
Marcus Webb
AO
Amara Okafor
DR
Daniel Reyes
SL
Sophie Lindqvist
TH
Tariq Hassan
FA
Freya Andersen
LO
Liam O'Connor
NA
Ngozi Adeyemi
EP
Ethan Park
IM
Isabelle Moreau
RC
Ravi Chandran
PN
Priya Nair
MW
Marcus Webb
AO
Amara Okafor
DR
Daniel Reyes
SL
Sophie Lindqvist
TH
Tariq Hassan
FA
Freya Andersen
LO
Liam O'Connor
NA
Ngozi Adeyemi
EP
Ethan Park
IM
Isabelle Moreau
RC
Ravi Chandran
GK
Grace Kim
NB
Noah Bergström
FA
Fatima Al-Sayed
CF
Connor Fitzgerald
ER
Elena Rossi
SO
Samuel Osei
MT
Mei Lin Tan
OS
Owen Sullivan
AB
Aisha Bello
LB
Lucas Bianchi
HK
Hana Kobayashi
DF
Diego Fernandez
GK
Grace Kim
NB
Noah Bergström
FA
Fatima Al-Sayed
CF
Connor Fitzgerald
ER
Elena Rossi
SO
Samuel Osei
MT
Mei Lin Tan
OS
Owen Sullivan
AB
Aisha Bello
LB
Lucas Bianchi
HK
Hana Kobayashi
DF
Diego Fernandez
CB
Charlotte Bennett
YD
Yusuf Demir
AT
Ava Thompson
KM
Kwame Mensah
IS
Ingrid Solberg
BC
Benjamin Cohen
CT
Camila Torres
AN
Adrian Novak
ZI
Zainab Idris
FW
Felix Wagner
RJ
Rosa Jimenez
JW
Jack Whitfield
CB
Charlotte Bennett
YD
Yusuf Demir
AT
Ava Thompson
KM
Kwame Mensah
IS
Ingrid Solberg
BC
Benjamin Cohen
CT
Camila Torres
AN
Adrian Novak
ZI
Zainab Idris
FW
Felix Wagner
RJ
Rosa Jimenez
JW
Jack Whitfield
The business coach programme
Three months. One framework. One outcome: your first paying customer.
01
Month one: Goal & Reality
Get honest about where you stand
We define what “enough” actually looks like for you financially, and we get a clear eyed view of your time, skills, and what you're genuinely willing to build. No idea gets chosen in month one. Clarity comes first.02
Month two: Options
Test ideas against real people, not opinions
We shortlist two or three directions drawn from your experience, and test them against real demand: conversations, small offers, early signals, before you commit months of evenings and weekends to the wrong one.03
Month three: Will
Commit, launch, and get paid
One direction, one offer, one push. Weekly accountability keeps the plan moving even on the weeks work and family take over, through to your first paying customer.What’s included
Weekly 1:1 callsA standing session each week, built around the GROW model, so momentum doesn't rely on you finding motivation alone.
Direct access between sessionsA private channel to check a decision or get unstuck without waiting a week for the next call.
A shared accountability trackerEvery week's actions logged against your monthly milestones, so progress is visible, not assumed.
Frameworks from three built businessesTemplates and playbooks pulled directly from what's already worked for me, so you're not starting from a blank page.
Introductions from my podcast networkWhere it's relevant to your direction, a warm introduction to someone from 200+ founder conversations.
The guarantee
Your first paying customer within 6 months, or your money back.*
If you attend every session and complete the agreed actions each week and you haven’t landed a first paying customer within 6 months, you get your money back.This only asks one thing of you: that you show up and do the work. The outcome is on both of us.*Money-back guarantee applies when you attend every session and complete the agreed actions each week.Months 1–3: the coached programmeMonths 4–6: guarantee window
How the guarantee actually works
Video placeholder: VSL goes here
What you walk away with
A first paying customer, or I keep working with you until you have one.The 3 Month ProgrammeOne to one. Limited to a small number of clients at any time.
12 weekly 1:1 coaching calls
Direct messaging access throughout
Accountability tracking & milestone reviews
Business frameworks & templates
First paying customer guarantee
Real outcomes from the programmeWent from a notes app idea to my first paying customer in 10 weeks.Landed my first paying customer without touching my job security.Signed my first client in a weekend instead of months of planning.Turned a side project into a business bringing in real revenue.First customer paid within two months, while I kept my day job.Went from an idea to a paying client and a repeatable offer.Went from a notes app idea to my first paying customer in 10 weeks.Landed my first paying customer without touching my job security.Signed my first client in a weekend instead of months of planning.Turned a side project into a business bringing in real revenue.First customer paid within two months, while I kept my day job.Went from an idea to a paying client and a repeatable offer.
DR
Daniel Reyes
MT
Mei Lin Tan
GK
Grace Kim
LB
Lucas Bianchi
SL
Sophie Lindqvist
CT
Camila Torres
DR
Daniel Reyes
MT
Mei Lin Tan
GK
Grace Kim
LB
Lucas Bianchi
SL
Sophie Lindqvist
CT
Camila Torres
Why I’m the one to build this with
200+ founder conversations on my podcast, distilled into the same framework I use with every client.
How I got into tennisA few years ago I went on holiday to Dubrovnik with my mates. The plan was straightforward: sun, the old town, the coast, the usual. I never made it past the first couple of days. I bruised my leg early on in the trip, badly enough that walking any real distance was off the table.So while everyone else went out exploring, I was stuck in the Airbnb with my leg up, flicking through Croatian TV with no idea what any of it was saying. The only thing on was tennis. I watched it anyway, out of boredom more than anything. Then I kept watching. All afternoon. There was something about the rallies, the patience, the way a point could turn in three shots, that pulled me in more than I expected from a sport I’d never really followed.Somewhere in that one afternoon, stuck on a sofa in a country I couldn’t walk around in, I thought, I could do that too. I didn’t say it out loud. I didn’t buy a racket the next week or tell anyone about it. It just sat there, the way ideas do, until I got home.Once I was back home the excuses started showing up, the way they always do. No time, no kit, no idea where to even start. I ignored them and found a local club instead. My first few sessions were rough. I was the adult beginner fumbling a serve next to people who’d been playing since school. I kept going anyway, mostly because I remembered exactly how it felt watching from that sofa and not wanting to lose that feeling.Six months later I’d actually started playing properly. Lessons, then local matches, then league matches. I climbed all the way to third place in the Sutton Tennis League, which still surprises me more than it probably should for someone who picked up a racket because of a bruised leg and bad daytime TV. No coach handed me that. I built it one Tuesday evening session at a time, the same way anything else worth having gets built.That’s the whole pattern I bring to coaching. You don’t need the perfect moment or a grand plan, and you definitely don’t need to already be good at the thing. You need one afternoon where an idea won’t leave you alone, and the willingness to actually start when you get home instead of letting it fade. Everything after that is just showing up consistently enough for the improvement to compound, which is exactly what we’ll do with your business idea too.
Why LondonI’ve lived and worked in London my whole career, and I still don’t take it for granted. It’s the one city where you can sit in a normal day job, take the Tube across town in the evening, and end up in a room full of people building things you’d never have crossed paths with anywhere else. Nowhere else I’ve spent real time in has that density of people quietly doing something ambitious on the side.Most of what I’ve built, the businesses, the podcast, the network I introduce clients to, started because London makes it easy to just show up. A meetup here, a conversation there, someone who knows someone. None of it was planned in advance. I turned up to a talk one evening because it was near the office, ended up talking to someone afterwards, and that conversation is part of why the podcast exists at all.The opportunity is genuinely everywhere in this city if you’re willing to go looking for it. Founders, investors, people three steps ahead of where you are, all within a twenty minute Tube ride most evenings of the week. You just have to actually go, which is the part most people skip.I’ve spent time in other cities for work and for the podcast, and none of them have quite matched it. Some are cheaper. Some move slower, in a good way. But London has this specific mix of scale and density that means whatever you’re trying to build, there’s already a community for it somewhere in the city, usually a lot closer than you’d think. You just have to be willing to turn up to the room.I still get a version of that feeling most weeks. A client mentions an idea, I think of someone from the podcast who’s solved almost exactly that problem, and within a day or two they’re on a call together. That only works because the city makes it possible to build a network like that in the first place.That’s a lot of what I try to pass on. Not just the framework, but the same habit of showing up to the room, because you never know which conversation ends up mattering, and you definitely won’t find out from your sofa.
FAQs
No. Most clients start with a general direction or a set of skills, not a fixed idea. Month one and two exist specifically to find and test that idea properly.
No. This programme is built for people who want to keep their job and income secure while building something on the side. That's the whole premise.
Expect one coaching call plus a few focused hours of your own action each week, designed to fit around a full time role and family commitments.
If you've hit your first paying customer, we discuss whether ongoing support makes sense for scaling further. If you haven't, the guarantee continues our work at no extra cost.
Employed professionals who want to build a side business without gambling their income. It works best for people willing to commit a few focused hours a week for three months.
That's the norm, not the exception. The frameworks and weekly calls are built to take you from zero business experience to a paying customer, step by step.
If you complete the weekly calls and actions and haven't landed a paying customer by the end of month three, coaching continues at no extra cost until you do.
Yes. The framework is industry agnostic, it's about validating demand and building an offer, so it applies whether you're in services, products, or software.
Month one and two are designed exactly for this. We test multiple directions against real demand rather than judging ideas on paper, so the right one becomes obvious.
Each call follows the GROW model: reviewing progress, addressing blockers, and setting the next week's specific actions, so you always leave with clear next steps.
You get a private channel to me between sessions for quick questions or decisions, so you're not stuck waiting a full week for input on something time sensitive.
Most early offers are validated with minimal or no spend, through conversations, pre-sales, and small pilots. Larger investment only comes after real demand is proven.
No. Coaching happens over video calls and messaging, so you can take part from anywhere with a reliable internet connection and a quiet hour each week.
It's 1:1. Every call, the accountability tracker, and the plan are built specifically around your situation, not a cohort curriculum applied to everyone equally.
Where a warm introduction from the 200+ founders I've interviewed would genuinely help your specific direction, I'll make it. It's not guaranteed for every client, only where relevant.
A shared, living log of each week's committed actions against your monthly milestones, so progress is visible to both of us rather than relying on memory or good intentions.
Life happens. We adjust the plan on the next call rather than treating a missed week as a failure, the goal is steady progress over three months, not a perfect streak.
No. The plan is built around a realistic, sustainable weekly load, a call plus a few hours of action, specifically so it doesn't take over your personal life.
Pricing covers all 12 weekly calls, direct messaging access, the accountability tracker, frameworks and templates, and the first paying customer guarantee. See the pricing section for current details.
Reach out early if something isn't working. We'll talk it through directly rather than relying on a rigid policy, most fit issues can be resolved on a call.
After you apply, we schedule an intro call to confirm fit and set your start date. Cohorts begin regularly, so the wait between applying and starting is usually short.
Yes, if you're pre-revenue or pre-first-customer. The programme is focused on getting you to that first paying customer, not scaling an already established business.
18 years in tech, three businesses built from scratch, and over 200 founder interviews on my podcast. The frameworks here are pulled directly from what's actually worked, not theory.
Message me directly if your circumstances change. We'll figure out the right option together, whether that's pausing calls or adjusting the plan, rather than locking you in rigidly.
We discuss it directly on your final calls. Many clients continue with lighter-touch support to scale past that first customer, but it's entirely optional, not automatic.