It’s pretty insulting if you think about it.

You spend hours or even days pouring your soul into a blog post. And your “readers” move on with hardly a second glance.

Imagine something like that happening in the offline world. How would you feel if you spent all that time putting together a detailed report, and your boss flipped though a few pages before tossing it in the waste basket?

Now imagine that it’s not just your boss doing that, but hundreds of people. That’s what’s happening when your time on page analytics look like this:

It’s not entirely your fault. You’ve been following bad advice. In this article, I’m going to let you know what you’re doing wrong and what you should do instead.

Why you’re practically begging people to leave quickly

You’ve probably been told to make your content scannable. This is about the worst thing you can do if you want people to spend time on your page. Think about it. How long does it take you to scan an article?

Instead you want to give the perception that your content is scannable. Let me explain.

Most readers try to skim marketing content rather than investing the time to read it. They look for the points that stand out, such as subheads, callouts and images to get the gist of your article. If your reader can successfully do this, then there’s no reason to actually read it. You obviously don’t want that.

But if your article is a wall of text, it will look like too much work, and people won’t read that either.

What you need to do is give your content the appearance that it is scannable and use those elements to draw readers in.

Let’s take subheads as an example. Most articles use them to introduce a new point or section of the article. They are informational. Instead, try to treat them like headlines of their own. The goal is to get people reading the copy that follows.

When I wrote this article about ways to get more mileage out of existing content, I could have used subheads like:

Syndicate articles on other websites

Repurpose content for other formats

Instead, I crafted these messages that tease a benefit:

Get published on multiple sites without guest blogging

Double your content creation in half the time (or less)

See the difference? The first set of subheads gives the story away. The second set piques your interest and you can’t help but read on.

Take a similar approach with your images, captions and callouts. The job of each is to get people to start reading. Don’t you want to dive into the article to find out how Brian Dean accomplished the results shown in these charts?

The opportunity most blogs miss

Your content can be like a magnet. If it’s compelling and valuable, it attracts readers and makes them stick. But magnets have another side that repels objects with the same magnetic pole. That’s the side most blog posts start with.

How often have you seen an article that begins like this?

Or this one?

These examples push readers away before they even have a chance to get into the article. People’s attention spans are minuscule these days, and you only have a few seconds to grab them.

But when you do, you can suck them in before they realize what’s happening. That’s why I often spend more time on the introduction than any other area, even the headline.

Here are a few ways to make your opening magnetic:

Make an emotional connection. Take a look at the intro to this article you’re reading now. Can’t you just feel the frustration, and perhaps a little bit of anger, build? Didn’t that emotional investment make you want to continue on? You don’t want to walk away feeling like that.

Anger and frustration aren’t the only powerful emotions you can use. Fear, greed, envy, guilt, pride, love and hope can all be used to engage readers from the get-go.

Tell a story. Facts and figures are boring. They are easily forgotten. But stories can bring information to life. We can visualize them in our minds’ eye. We can relate to them. We feel empathy for the people in them.

Tell me you don’t get sucked into Alex Turnbull’s story on how his first business almost failed before it even got started in this article:

Build curiosity. Remember, your objective is keep people reading. Adding a little mystery or suspense is one of the best ways to this. I’ll share some specific tactics and examples for this a little later because it applies to more than just the intro.

Make your first paragraph short. Your introduction is the main entry point to your article. It’s vital to eliminate barriers at this point, including long text.

Which of these would you rather read?

or

How the world’s best blog writers keep people reading

The intro isn’t the only place you can lose readers. You need to keep their attention throughout the article. Bad advice causes problems here, too.

You see the data that long-form content performs better than shorter content. And it makes sense. More content takes longer to read, so your time on page should go up. But that’s only true if people read the whole thing.

By focusing on length rather than value, you increase your risk of pushing readers away. So what you leave out is as important as what you put in. Take this article for instance.

Many writers would have included a section in the beginning about the benefits of keeping people reading your article. But you already know the benefits. Otherwise you wouldn’t have started reading this article in the first place.

What you want is to learn how to do it. You want strategies and tactics you can put to use. So instead of telling you things you already know, I delve right into the good stuff and don’t let up until you reach the end.

Unfortunately, providing helpful information is not enough to hold attention today. You have to build intrigue. That’s where these tactics come in.

Grease Slide Copy

The end of a paragraph. The conclusion of a thought or message. A definitive statement. There are several natural stopping points throughout every article. These call for grease slide copy.

These phrases go by several names. Brian Dean calls them bucket brigades. Joseph Sugarman refers to them as seeds of curiosity. No matter what you call them, they are a great way to move readers through your content.

They do two things:

First, they build anticipation by delaying the information ever so slightly. In fact, the sentence above is a good example. You want to know what those two things are, so you are compelled to keep reading.

Second, they provide a bridge from one paragraph or message to another. Look at these examples from one of my articles:

Notice how you slide effortlessly to the next paragraph?

Here are a few other words and phrases to try:

  • Why?
  • Let me guess
  • Be honest
  • Admit it
  • Listen:
  • Get this:
  • Then it hit me
  • Or is it?
  • Let me explain
  • Here’s why
  • Here’s the thing
  • Here’s the best part
  • You’re probably thinking…

Insert one of these phrases anywhere people may lose interest or feel like pausing.

2410 COMMENTS

  1. Good day very cool web site!! Guy .. Beautiful .. Amazing ..
    I will bookmark your blog and take the feeds also?
    I am glad to find so many helpful information here in the publish, we
    want work out more techniques in this regard, thanks for sharing.
    . . . . .

  2. Hmm it seems like your blog ate my first comment (it
    was super long) so I guess I’ll just sum it up what
    I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any suggestions for rookie blog writers? I’d definitely appreciate it.

  3. It’s truly very complicated in this active
    life to listen news on Television, thus I only use the web for that purpose, and get
    the most up-to-date news.

  4. Howdy! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly? My blog looks weird
    when viewing from my iphone4. I’m trying to find a template or plugin that might
    be able to fix this problem. If you have any suggestions, please share.
    Appreciate it!

  5. Thank you for the good writeup. It in fact was
    a amusement account it. Look advanced to far added agreeable
    from you! However, how can we communicate?

  6. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an nervousness over that you wish
    be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly
    a lot often inside case you shield this hike.

  7. Great blog! Do you have any hints for aspiring
    writers? I’m planning to start my own website soon but I’m a little lost
    on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed ..

    Any ideas? Thanks a lot!

  8. Hi, I do think this is an excellent blog. I stumbledupon it 😉 I may return once again since I bookmarked it.
    Money and freedom is the greatest way to change, may you be rich and
    continue to guide others.

  9. Good day very cool blog!! Man .. Excellent .. Superb ..
    I will bookmark your site and take the feeds additionally?
    I’m glad to search out a lot of helpful information here within the put up,
    we want develop more techniques on this regard, thanks for sharing.
    . . . . .

  10. Can I just say what a comfort to uncover someone who genuinely understands what they’re
    talking about over the internet. You definitely know how
    to bring a problem to light and make it important.
    A lot more people ought to read this and understand this side of the
    story. I was surprised you’re not more popular because
    you most certainly possess the gift.

  11. Hmm it appears like your website ate my first comment (it was
    extremely long) so I guess I’ll just sum
    it up what I wrote and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog blogger but I’m still new to everything.
    Do you have any points for beginner blog writers?
    I’d genuinely appreciate it.

  12. Excellent blog you have here but I was wondering if you knew of any discussion boards that cover the same topics talked about here?
    I’d really love to be a part of group where I can get feedback from other knowledgeable people that share the same interest.

    If you have any recommendations, please let me know.
    Cheers!

    Look at my webpage; watch newest movies out

  13. Hello There. I found your weblog the usage of msn.
    This is a really smartly written article. I will make sure to bookmark it and come back to read extra
    of your helpful information. Thanks for the post.
    I will definitely comeback.

  14. Does your website have a contact page? I’m having a tough
    time locating it but, I’d like to shoot you an e-mail.

    I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it expand over time.

  15. It is the best time to make a few plans for the long run and it’s time
    to be happy. I’ve learn this post and if I could I desire
    to recommend you few interesting things or tips. Maybe you can write next articles
    relating to this article. I wish to learn even more things approximately it!

  16. With havin so much content and articles do you ever run into any issues of plagorism or
    copyright violation? My site has a lot of exclusive content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over
    the internet without my authorization. Do you know any ways to help stop content
    from being ripped off? I’d genuinely appreciate it.

  17. I have been exploring for a bit for any high-quality
    articles or weblog posts on this sort of area . Exploring in Yahoo I eventually
    stumbled upon this website. Studying this info So i’m satisfied to convey that I
    have an incredibly excellent uncanny feeling
    I found out just what I needed. I so much surely will make certain to do not overlook this
    site and provides it a glance on a constant basis. http://www.reinventingorganizationswiki.com/fr/index.php?title=Casino_Marketing__Consider_An_Onsite_Detailing_Service_For_HighRollers

  18. I don’t knoԝ if it’ѕ just me or if everybody else encounteriing
    issues with your blog. It appears as if sоme of tһe text within yoiг
    posts are running off the scrеen. Can someone else please comment and let me know iff thiѕ is happening to
    them aѕ well? This cokuld be a problem with my internet
    broᴡser because I’ve had thіos hapрen previously.

    Kudos

    My web-ѕite – Marc

  19. It’s the best time to make a few plans for the long run and it is time to be happy.
    I have learn this publish and if I may just I want to counsel you some fascinating things or suggestions.
    Perhaps you can write subsequent articles relating to this article.
    I want to learn even more things approximately it!

    Feel free to surf to my homepage :: w88

  20. [url=http://prazosinp.com/]prazosin generic cost[/url] [url=http://tadalafilforsale.com/]brand cialis prices[/url] [url=http://cialistds.com/]purchase cialis from canada[/url] [url=http://zestoreticbuy.com/]zestoretic 10 12.5 mg[/url] [url=http://viagrahi.com/]price of 50 mg viagra[/url]

  21. Incredible update of captcha solution package “XRumer 19.0 + XEvil 5.0”:

    Captcha solving of Google (ReCaptcha-2 and ReCaptcha-3), Facebook, BitFinex, Bing, Hotmail, SolveMedia, Yandex,
    and more than 12000 another categories of captcha,
    with highest precision (80..100%) and highest speed (100 img per second).
    You can use XEvil 5.0 with any most popular SEO/SMM software: iMacros, XRumer, SERP Parser, GSA SER, RankerX, ZennoPoster, Scrapebox, Senuke, FaucetCollector and more than 100 of other software.

    Interested? There are a lot of introducing videos about XEvil in YouTube.

    Free XEvil Demo available.

    Good luck 😉

  22. [url=https://zanaflexgen.com/]zanaflex 4mg cost[/url] [url=https://hydroxychloroquineworx.com/]hydroxychloroquine 700[/url] [url=https://antibioticsotc.com/]noroxin 400mg tablets[/url] [url=https://malegra365.com/]malegra 100 from india[/url] [url=https://tizanidinemed.com/]tizanidine 2 mg capsule[/url]

  23. That is really interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to looking for extra of your wonderful post.
    Additionally, I’ve shared your web site in my social networks

  24. САмое эффективное для продаж – Pinterest. Смотрите Видео пример продаж: Сотни Продаж на Etsy, amazon, ebay, shopify за 2 месяца при ср.цене чека 300 usd https://youtu.be/GNOZtXGGM-I

  25. 50 мин 15 мин, размещенные на нашем ресурсе, настолько прекрасны, что выбор будет сделать совсем не просто, но выбрав самую развратную красотку-путану, она воплотит в реальность самые смелые сексуальные фантазии.

  26. телеинспекция трубопроводов

    Сотрудники нашей фирма по Очистке КНС (Канализационно-насосная станция) и Анализу воды предлагаем свои услуги всем, как частным так и общественным учреждениям.

    В 80% случаях скважины возобновляются до основных данных при включении в применение скважины, это несомненно является альтернативой бурения новой скважины.
    Обеспечено повышение дебита водозаборной скважины не менее 30 процентов от имеющегося на момент старта действий.

    Большинство из скважин со времени осуществления восстановительного комплекса действий позволят быть снова введены в эксплуатацию. Тем более что оплата данных выполненных работ в десятки раз ниже общей стоимости самих сооружений.

  27. [url=http://fildenamedication.com/]fildena india[/url] [url=http://viagramdi.com/]where can i buy viagra in canada[/url] [url=http://bihydroxychloroquine.com/]plaquenil skin rash[/url] [url=http://cialistep.com/]generic cialis 10[/url] [url=http://diabetestabs.com/]amaryl sale[/url]

  28. Разработка фонарей.
    Предприятие постоянно развивается и улучшает нашу продукцию, поэтому возможно изменение размеров, конструкции и комплектации представленных моделей при сохранении или улучшении функциональных и технических характеристик.
    Производство МАФов для комплексного благоустройства города (скамейки уличные парковые, урны, вазоны.

    Уличное освещение – это важная часть проекта. Выбор фонарей для улицы
    Особенности уличного освещения парка имеет свои определенные характеристики.

  29. Hey, I think your website might be having browser compatibility issues.
    When I look at your blog in Opera, it looks fine but when opening
    in Internet Explorer, it has some overlapping. I just wanted to give you a
    quick heads up! Other then that, fantastic blog!

  30. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  31. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  32. [url=http://ivermectinmedication.com/]stromectol usa[/url] [url=http://buyviaga.com/]order sildenafil us[/url] [url=http://brandlevitra.com/]vardenafil professional[/url] [url=http://cialismile.com/]cialis 1[/url]

  33. вакансия рабочий по комплексному обслуживанию и ремонту зданий

    комплексный ремонт в москве
    рабочая инструкция рабочего по комплексному обслуживанию и ремонту зданий
    комплексный ремонт киев
    рабочий по комплексному обслуживанию и ремонту
    рабочий по комплексному обслуживанию и ремонту зданий 17544

  34. [url=http://levitrapack.com/]vardenafil discount[/url] [url=http://fdpharmacyonline.com/]onlinepharmaciescanada[/url] [url=http://tadalafilis.com/]can you buy cialis over the counter in usa[/url] [url=http://cialisop.com/]buy cialis online prescription[/url] [url=http://buygpills.com/]nizoral tablets buy online[/url] [url=http://viagraapo.com/]sildenafil 100 capsules[/url] [url=http://viagraac.com/]can i buy viagra over the counter australia[/url]

  35. онион ссылка гидра – большая площадка для подпольных покупок, где возможно найти все что заблагорассудится. Чтобы приобщиться с ассортиментом магазина, надо выполнить вход на Hydra.

  36. [url=http://singulairmedication.com/]singulair 10 mg tabs[/url] [url=http://viagrasildenafilpills.com/]viagra 50mg pill[/url] [url=http://cialislam.com/]buy cialis from india[/url] [url=http://viagrafzer.com/]cheap generic viagra 25mg[/url] [url=http://buyviaga.com/]buy viagra uk[/url] [url=http://sildenafilpro.com/]online viagra sales[/url] [url=http://sildenafilxl.com/]buy sildenafil online nz[/url] [url=http://viagraeffi.com/]sildenafil medication[/url]

  37. Hi,

    I am contacting you today because i have Jackpotbetonline.com site for advertising.

    Please check the website where you place link or article post.

    Jackpotbetonline.com are evryday updated & have good Domain Autority (DA=62) & Good Domain Rating (DR=72).

    The Following advertising Options are available:

    Text Link Space
    Article post (Max of 3 links per article)
    Advertising Banner Space (460×60 or 250×250)
    Best ” Online casino Slots ” Review

    Regards,