Public speaking is a super power in the world of B2B. And like Uncle Ben said… It’s a super power because it’s a tried & tested communications tactic that has worked for years. Since ancient times, people have used words, theatre and great storytelling to pass along messages that could inspire, educate, engage or entertain. […]
It’s pretty insulting if you think about it. You spend hours or even days pouring your soul into a blog post. And your “readers” move on with hardly a second glance. Imagine something like that happening in the offline world. How would you feel if you spent all that time putting together a detailed report, […]
Deep inside Yale’s Beinecke Rare Book and Manuscript Library lies a 240 page tome. Recently carbon dated to around 1420, its pages feature looping handwriting and hand drawn images seemingly stolen from a dream. It is called the Voynich manuscript, and it’s one of history’s biggest unsolved mysteries. The reason why? No one can figure […]
One of the most recent tech innovations for marketers came not from HubSpot or Marketo, or even Google, but rather from Nintendo. With the arrival of Pokémon Go, marketers discovered the role that both location-based games and augmented reality (AR) can play in upping their marketing game. Now that the Oculus Rift and Playstation VR are commercially […]
Content is king. After three decades of innovation on the web, it is hard to deny. But for anyone who has handed a content plan to another person, I’m certain that you know the difficulty of getting a plan executed. There is something difficult about producing content. People don’t like to do it. I wish […]
If you can’t imagine life without chocolate, you’re lucky you weren’t born before the 16th century. Until then, chocolate only existed as a bitter, foamy drink in Mesoamerica. So how did we get from a bitter beverage to the chocolate bars of today? Deanna Pucciarelli traces the fascinating and often cruel history of chocolate.