New Photography Trends To Watch In The Coming Year

Photography remains one of the most dynamic fields of art. It is driven by evolving consumer needs as well as advances in technology. As a smart photographer, you need to be agile. This strategy enables you to stay ahead of the competition and capitalize on emerging technologies and trends to grow your art. As a business, part of the profit plan involves knowing what consumers are expecting and planning accordingly.

  1. New technology

Innovations and technology continue to inspire creativity in a rapidly evolving landscape. While film and vintage presentations have maintained a firm grip on the industry, the trend is poised for a turnaround—mostly in favor of developing technologies and marketing trends. Social media has played a key role in encouraging promising players to build their talent and business. Connected services make it easier to explore new audiences and experiment with niche segments that were not previously considered profitable.

Similarly, technologies such as wearables, drones, and more versatile storage solutions are expected to provide a launch pad for the next era of photography. Wearables extend sharing and scheduling capabilities. Drones push the distance factor by enabling photographers to capture previously out of reach areas. New storage solutions allow large amounts of data to be captured and shared seamlessly across a broader range of lifestyle devices.

  1. Increased interest in niche segments

Photography is increasingly attracting larger audiences and eager entrepreneurs looking to break onto the scene. Besides the traditional categories of weddings, fashion and commercial photography, new opportunities are opening up in new niche categories. Some of these include fine art, travel and underwater photography. The race is getting hotter for those out to find the next undiscovered gem.

In an increasingly connected world, travel photographers are showing us new and remote destinations giving us compelling reasons to visit them. Younger entrepreneurs are more in touch with technology. They have a unique advantage of adapting to cutting-edge innovations rapidly and connecting with the digital generation.

  1. Prevalence of video

Photography is not just about stills. It is about captivating content that engages the viewer and presents value. Video has ruled the online content space for quite some time now. It continues to capture the attention of massive numbers of people. Video sharing and live feeds are destined to make a mark in the digital marketing space soon. Mixed media plays a dominant role in commercial applications by major brands.

Some of the elements include cinemagraphs, game-based interactive video and animations, and slow-motion presentations.

  1. More powerful gear

Traditionally, bigger was better. Not anymore. Camera phones, inexpensive point, and shoot devices are giving the classic professional equipment a run for its money. Manufacturers are coming up with smaller models with greater capabilities and flexibility. The shift towards better, smaller and more powerful cameras is imminent. Think compact models with a higher megapixel count, larger and multiple image sensors, professional grade optical zoom lenses and improved connectivity and compatibility.

This trend is also expected to result in more affordable professional photography gear. Big sensors allow you to snapshots that you can edit and crop without losing the image quality. It is an excellent strategy to adopt in street photography and grab shots.

  1. Return to color

For a while, the color drained out of pictures. People adopted new services and technologies such as filters in photography apps and effects in devices and editing software. However, this trend is also going to face a shakedown, and return to color is imminent. Device manufacturers are optimizing new devices with rich display systems.

New display technologies promise real-life presentations and increased vibrancy in photographs. Expect to be hit by a new wave of colorful pictures with daring and eccentric components inspired by science and nature.

  1. Mobile

The use of mobile phones as the primary technology and connected device has long overtaken desktop and portable computers. Numerous tools are now available including point and shoot cameras, mobile payments, sharing and networking apps, and GPS. Marketers are using mobile-based systems to provide targeted location-based marketing. The smartphone sector is expected to maintain the rapid growth it is experiencing creating new opportunities for the bold and adventurous photographers.

The smartphone boom is responsible for the entry of hordes of new photographers onto the scene. Mobile technology is also being blamed for the death of the photo printer. Traditionally you would spend insane amounts of money on specialty printers and ink. You would then print a single shot and mail to the client. Today, you can just post numerous shots to a secure online channel where multiple clients can access them instantly on their mobiles and provide feedback.


Photography continues to offer exciting opportunities driven by developing trends. Players in categories such as fashion and weddings are expected to stay one-step ahead to remain relevant and grow their business. Similarly, photography influences the trends and inspires changes in lifestyle, fashion and the growth of commercial brands. Awareness helps you take charge of new developments, differentiate yourself from the competition and grow your business.

About the author

I am D. Scott Carruthers, an experienced photography specialist. I blog about photography, travel, technology, and dining among other topics. I also run a professional studio in Anaheim, California. I love capturing remarkable moments in adrenaline-driven events and engaging with highly motivated people.