Every business realizes by now that the marketing landscape has shifted. This means that you have to adapt and implement tools that will better serve your needs. Thankfully, a variety of marketing tech tools are now available that can help you use digital software to succeed. Here is a look at three different types of marketing tools that you can use.


Nowadays, businesses need to use digital analytics if they want to be the most successful. Digital analytics can help you determine what works and what doesn’t when it comes to your digital outreach. Virtually all websites will track basic analytic performance, including things like overall views, time spent on a website, engagement with certain links, source of certain links and more. However, if you are interested in more advanced analytics or you’re looking for ways to improve your website, you may need to hire an expert and employ advanced tools in order to get a better understanding of the data. This shouldn’t be viewed as an expense but rather as an investment. This information will help you better position yourself as a business and ultimately make more money.

Mobile Tools

Mobile traffic overtook desktop traffic over five years ago. People are using mobile devices more than ever before to do their daily shopping, get their daily entertainment, and more. So what does this mean for your company? To put it frankly, all of your marketing should be shifted so it’s geared more toward mobile devices. To that end, what sort of mobile tools are you taking advantage of when it comes to marketing your business? Is your website mobile-friendly? Do you have an app? Have you taken advantage of QR codes or location-based software? These are all important things to think about.

Social Media Management Software

There are many different websites and tools available that can help you manage your social media presence across multiple platforms. These tools can help you keep a consistent message, use the same pictures and style, monitor your mentions and ensure that all of your fans’ and supporters’ questions and comments are being addressed. Many of these programs operate under a freemium model. That means that you can use portions of the program at no charge, but you will likely have to pay to use a more upgraded version.

There is simply no way around the notion that you have to use professional tools in order to better market your business. In this day and age, these tools are essential requirements for success. Fortunately, there are many examples of tools that work, and they are often relatively inexpensive or free to use. By consulting trusted advisors and staff, you should be able to find which tools work best for you.

Here are some more great tips: Leveraging Tech Trends: When Should You Invest in New Technology to Win at Marketing?