How Should Professionals Use Facebook and Other Social Media Applications?


In today’s world, no one (who is sufficiently connected to the sprawling network of the World Wide Web) can deny or ignore the captivating allure of the myriad of social media applications available freely online. These utilities – mediated through the services of such ISP provisions as the Optimum Internet Plans offer – not only enable their casual users and busy working professionals to connect with each other efficiently; they also serve a powerful entertaining function that has in many ways managed to subvert the traditional mediums that people once employed solely for seeing to their leisure time/activities.


On the Entertaining Merits (and Enforced Reality) of Facebook

Through a simple Facebook account (which currently constitutes the most prolific and notoriously well-known type of social media platform available for popular usage on the Internet), it becomes possible to constantly remain in touch with all of one’s acquaintances, play games, watch & listen to short video streams (both live and recorded), engage in fun chat sessions, and receive precise daily dosages of news information with the simple click of a button. The said global service, as per recent estimates, connects over 2 billion people globally – making the Facebook world and virtual reality a powerful (parallel) contender against the spatiotemporal reality (of this earth) that we are all familiar with.


When Professionals Engage with Social Media…

Working professionals are normally employed in (or by) organizations that require them to successfully execute certain assigned tasks within a given timeframe. In order to achieve this end (for which they get paid), it becomes important for them to restrict their leisure time; particularly when they happen to be involved in work. But remaining disconnected for too long from their social media feeds can become a counterproductive endeavor in itself; as then they run the risk of becoming ill-informed about the current sociological trends affecting both their personal and professional lives (something which might render them to be uncompetitive in contrast to some of their more ‘aware’ peers).

For this reason, it becomes an imperative concern for these industrious laborers to apportion their time in accordance with a daily (made in advance) schedule – one which allocates a higher priority to their immediate work obligations, and the remainder of their hours & minutes for the fulfillment of other less essential tasks. It is only by following such a carefully guarded working routine that professional workers can receive commendations on their performances and KPIs from their superiors.


Workplace Issues that Pertain to Social Media Use

One common mistake that many budding professionals make, when they happen to be engaged within particular ‘highbrow’ office environments, is keeping their social media accounts open along with the work that they are primarily supposed to be doing. Such an exercise not only distracts their (undivided) attention from the task at hand; it also imposes a certain level of disrepute to their professional profiles in the eyes of their supervisors (who are always involved in scrutinizing their individual performances closely).

A recent case involving the unceremonious sacking of a longstanding employee from one of Apple’s retail outlets in California bears striking testament to this facet of common organizational function, as well as the workings of busy managers closely administering their ground-level resources.


A Note on Some New-Age Organizational Conventions

Nowadays, many organizations encourage their employed management personnel to form unofficial (and closed) social media communities for their respective teams, in order to encourage more friendly cohesion among the employees laboring under them. Such usages of social media, of course, accrue several advantages for the larger working group; and facilitates a healthy ethos of increased interaction and workplace harmony.

But excess in any venture (no matter how positively reinforcing it may seem overtly) can elicit its own share of drawbacks, and in the case of team social media virtual groupings, this tendency can manifest itself in the persons of those employees who may try to subvert the workings of their peers through all manner of distracting antics. In such circumstances, managers (as is obvious) need to take decisive yet polite action to prevent the entire machinery of their working teams from descending into a state of unmitigated ‘tomfoolery’ and overall unprofessionalism.


How Organizations Crack Down on Unprofessional Social Media Use

A large number of Fortune 500 companies employ stringent server-ended restrictive safeguards (these days) to stop the bulk of their workers from accessing social media sites (and other primarily entertainment-oriented applications) from their office computers – a policy that has managed to curb employees’ stints with avenues that tend to lead them away from good workplace habits.

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