Every business knows that marketing is a key component of their success. Every business also knows that the most successful marketing techniques are those that offer high returns. It’s important for techniques and strategies to be affordable, especially right now when many businesses are struggling. Enter digital marketing. There are many digital marketing techniques you can employ to generate a high return for your business.

PPC Advertising

PPC advertising, or paid per click advertising, lets you design ads and choose your keywords to encourage people to click on it. It’s literally what it sounds like in that you pay each time someone clicks on your ad. The more people who click on your ad, the more you pay, but that’s also more chances to get leads and conversions. The point is to target those who are already interested in making a purchase, so your returns should be high. To do this, choose your keywords carefully, since that’s what people will be looking for. If you aren’t sure which keywords you should be using, there are programs you can use to research which ones are most likely to be most effective in your ad. 

Reputation Management

Maintaining a positive reputation as a business is important. People are unlikely to be willing to do business with companies that have a reputation for being unresponsive, rude, or shady. On the other hand, if you have a reputation for being responsive, having positive consumer interactions, and being transparent in your business dealings, consumers will feel more comfortable with doing business with you. Reputation management can do a lot of good for your business here. There are programs and resources you can use to monitor your online reputation. You can then identify negative attention and craft an appropriate response. Responding to negative reviews and using them to improve your business functions can help correct problems before they start to damage your brand and reputation.

Social Media

Social media can be a great tool for businesses to leverage in their marketing efforts. It’s one of the easiest ways to engage consumers and build customer relationships, since it’s a convenient way for both parties to interact with one another in any time or place. One of the tricks to using social media correctly is to make sure that once you’ve identified which platforms you should be using your posts are the right format for that platform. If you have business updates you want to share, Twitter can be a great platform to use. YouTube is the classic go-to platform for video content. Facebook is a great platform to use to build connections. If you have photos to share or video content you want to share beyond YouTube, Instagram is a good option to explore.

Blog for SEO

If your business isn’t at the top of search engine results, SEO might be a good marketing tool to use. Many people don’t look beyond the first page of search results, so if you in many cases, if you aren’t on the first page you might as well be invisible. Blogging can be an effective marketing tool to improve your website’s SEO. When done right, blogging creates quality content for your site, which can do really good things for your search engine rankings. As you write posts, be sure to include relevant keywords that consumers will search for to help your pages rank higher. That said, keyword stuffing is a bad practice and should be avoided. Keywords should occur naturally within your content.

Video Ads

Everyone’s seen video ads at the beginning of and during YouTube videos. This can be a great way to reach a large audience, as millions of people view videos every day. There are different types of video ads which allow the business to choose the best format for the length of their video and whether or not they want it to be skippable. If you decide to do video ads, make sure the content is interesting and engaging right from the beginning. Many ads allow viewers to skip after five seconds, so you need to give consumers a reason to keep watching what you’re showing them instead of skipping to the video they were trying to watch in the first place.

Email Marketing

Email marketing is arguably one of the most cost effective marketing methods available. Once the emails are crafted, it’s easy to send them out to your customers in hopes of generating repeat business. It doesn’t cost much, and can result in sales relatively easily, making it a valuable tool. To have an effective marketing email, use quality images, have a valuable offer, extend a clear call to action, and make sure you optimize it for smartphone use. This last point is especially important since consumers are more likely to delete emails they can’t view easily and many of them are accessing email via their smartphone.

Affiliate Marketing

If you want to expand your marketing team but have a limited budget to do so, consider utilizing affiliate marketing. You can leverage the power of influencers and bloggers who can promote your products on their platforms to their audiences. Choosing respected influencers who have good, strong followings to be your affiliates can do good things to boost your business’s exposure and increase your advocacy.

Retargeting Ads

Retargeting ads is an excellent way to re-engage consumers after they have left your site. It allows you to put your ads in front of consumers as they browse the web. This can be a very cost effective method with a lot of value, since depending on the route you go you don’t get charged for your ad unless it’s clicked on. By the time someone who’s visited your site clicks on your ad they’ve likely already decided they want to purchase something from you, so you should see a decent return on your investment here.

Digital marketing is a great opportunity for businesses to utilize marketing techniques that offer a lot of value for their cost. They’re often less expensive than traditional marketing methods and have the potential to reach consumers on a global scale. If your business isn’t using digital marketing, they should be. Try some of these techniques and see if they work for you.

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