Have you ever got into a situation where you were trying to purchase something online? And suddenly after checkout page, you were presented with a PayPal checkout user interface. Well, that happens to a lot of people. And by a lot I mean; PayPal is processing around $315.3 million in payments per day.
It’s an undeniable fact that people trust on PayPal as it has good customer protection policies. Hence without the second thought, most online buyers use PayPal with trust.
Although it might change now. Recently, Bloomberg and the Wall Street Journal reported that major credit card companies like Visa, Discover, Mastercard and American Express are joining forces to create a universal checkout button.
according to the card networks, The AIM is to make online shopping simple, letting people finish with a few clicks — an experience pioneered by PayPal Holdings Inc. Yet some analysts say the coordinated effort may ratchet up competition between cards and PayPal, something long seen as a potential risk to that company’s meteoric growth.
“This is always kind of a looming threat to PayPal,” said Thomas McCrohan, an analyst at Mizuho Americas after the first announcements this week.
Visa and Mastercard will be heading this button project. This was announced during a big industry conference. Visa Checkout and Masterpass payment both will be combined to create a single button for checkout.
This was later joined by another big player in the industry American Express. Discover was also seen by side joining into the picture.
Basically, one button with all options hidden behind. So when you reach to a checkout page now. You just click on a button and choose to pay via the previously saved button. Simple and easy.
But currently, the project is still in its early age. The spokesperson mentioned that the visual design is not yet decided. But remember Visa and Masterpass will start enrolling new customers by the end of the year 2018 and will be fully published in mid-2019.