Public speaking is a super power in the world of B2B. And like Uncle Ben said… It’s a super power because it’s a tried & tested communications tactic that has worked for years. Since ancient times, people have used words, theatre and great storytelling to pass along messages that could inspire, educate, engage or entertain. […]
Mobile
Leveraging Tech Trends: When Should You Invest in New Technology to Win at Marketing?
One of the most recent tech innovations for marketers came not from HubSpot or Marketo, or even Google, but rather from Nintendo. With the arrival of Pokémon Go, marketers discovered the role that both location-based games and augmented reality (AR) can play in upping their marketing game. Now that the Oculus Rift and Playstation VR are commercially […]
Turn Your Team into a Content Machine with a 20-Minute Weekly Meeting
Content is king. After three decades of innovation on the web, it is hard to deny. But for anyone who has handed a content plan to another person, I’m certain that you know the difficulty of getting a plan executed. There is something difficult about producing content. People don’t like to do it. I wish […]
The history of chocolate – Deanna Pucciarelli
If you can’t imagine life without chocolate, you’re lucky you weren’t born before the 16th century. Until then, chocolate only existed as a bitter, foamy drink in Mesoamerica. So how did we get from a bitter beverage to the chocolate bars of today? Deanna Pucciarelli traces the fascinating and often cruel history of chocolate.