What most people do not understand about programming is that every aspect of their website or app depends on it. And if web analytics have proven anything, it’s that only those apps and websites succeed that use programming most effectively. A website’s performance and its design are two of the most important parts of the code that makes up the whole website.
Unfortunately, websites with bland and boring layout and underwhelming performance are all too common in today’s digital era. Getting a boring, unimpressive web design may not cost you a lot up front but it will in the long run.
Studies have shown that disappointing website performance and a bad web design can become a hindrance in converting website visitations into customers. So, if you are serious about growing your business and converting maximum number of website visitors into loyal customers, follow these 7 steps regarding effective programming;
Better loading times
Start with the basics. What’s the first thing that happens when someone clicks on a link to your website? That’s right. It loads. Research has shown that a significant amount of the website traffic leaves the website if a page takes 3 or more seconds to load.
So, instead of the visitors browsing your website and having an experience good enough to make them come back for more they’ll just close the tab. Or worse, they will most likely go to one of your competitors. Want to keep your site visitors hooked to the site? Aim for a 1.5 seconds load time, suggests GitHub.
Ensure the website is mobile-friendly
Smartphones rule the world now. Desktops and laptops are trailing behind smartphones in terms of annual sales as well as hours spent on the internet. So, if you want to give the majority of your website visitors, i.e. smartphones users, a user experience that will really impress them, the first thing you need to do is ensure your website is mobile-friendly.
A mobile-friendly website adjusts the site and the content on it according to the screen size of the smartphone that is surfing the website. The user shouldn’t have to magnify or scroll from left to right in order to read the text or to see the images.
Use strong security
One thing you can never ever compromise on your website is security and its data integrity. Every single part of your website should include at least the basic security and privacy protocols to ensure your customers’ and website visitors’ data stays safe.
Needless to say, if your website offers an online buying option or allows users to create account, you need to focus on your website’s security even more. Web development London experts say they can’t stress it enough that keeping the data of users safe and locked away is of the utmost importance and should never be taken lightly.
Also, all data should be fully encrypted. This move will help make sure that even in the unfortunate case of data theft or data leakage, no one is able to read the data. Encrypted data needs a key so it can be decrypted and read but as the attackers will never have key, the data they steal will be useless to them.
Web analytics matter
Enabling user tracking will help you collect key data about your website. From website traffic to post shares everything can be recorded and saved so that you can go through it later on. Web analytics will help you find out what kind of content works best with your target audience and what kind of content misses the mark.
In turn, you can use this data to readjust your content strategy and grow your business at a better pace. But, remember not to lose the original idea behind your website. As things progress, your website can easily transform into something quite different from its intended version and so, it’s important that you always stay focused at your objectives.
If you do decide to use web analytics, it’s important that you remember to include functionality to gauge important indicators such as site visitations, purchases, conversions, etc. The right time to add this functionality to your website would be; just before launch, when the website is in final testing phase.
Simplify the website’s layout
Sadly, too many websites are focused on squeezing maximum amount of information and content into one page. But, all this strategy achieves is, stressing out the reader with useless, unwanted visual noise.
If you want your site visitors to read till the end of the page, you must get rid of the clutter. Give your content some room to breathe and the font size you use should be big enough to be easily readable. Don’t put too many images on one page and get rid of the stuff that makes your pages go on and on.
Always use high quality images and videos
Using low quality images or videos on your website will do nothing other than destroying your brand’s image. In today’s world, cameras and screens are always improving. It’s best that you use a decent camera because even a slightly low-quality image will be painfully obvious to everyone who visits the website.
If custom photography is not possible for your business right now, stock images can do a decent job as well. Also, make sure you don’t go too extreme with your image quality because the heavier the image size, the longer the load time.
Design should be simple but not boring
Having a simple and easy-to-use website design does not mean going all white and black and using Times New Roman. Yes, the design should be navigable and simplified but that shouldn’t mean that you stop using web design as a way to amaze, captivate and engage your site traffic.
In fact, web design is one of the most effective ways of amazing your site visitors and you should always try something new and creative with it.
There are quite a few pieces in an effectively programmed website, but these seven practices are sure to get most of the job done.