5 Ways AI Can Make Your Sales Team More Effective


Is your sales team suffering from low sales and ineffectiveness? Well, even if they aren’t, you can always make an improvement to your success through the use of artificial intelligence. Artificial intelligence has become a huge help in the business world, automating tasks that would usually take precious time away from your salespeople. So, for your consideration, here are five ways artificial intelligence (AI) can make your sales team more effective will boost your sales and make our sales team more effective.

Find Upselling and Replenishment Opportunities

For growth, business requires striking a balance between retaining current clients and making new sales. Artificial intelligence will offer answers to queries like ‘Will the client purchase again?’ and ‘How does the customer use the product now?’ For instance, Amazon makes use of an AI’s aspect called machine learning where machines can learn when new data is introduced to a system to a system. Through this, Amazon can expand beyond replenishment and can discern purchase patterns while anticipating customer needs in advance. Uber is also using machine learning by using AI and heat maps to make an analysis of trends and assist drivers to be timely in the right place. By anticipating customer needs and patterns, the companies can grow their sales.

Reference: BNN Bloomberg | Personal Investor: Banks mastering AI to upsell online customers

Prospect Accurate Leads

You can source potential leads from various channels like Google and LinkedIn. Introduction of AI into the process, your data will be validated against numerous sources, assisting you to gather the most accurate data. Aside from grabbing leads from outside sources, AI can also engage the people already on your site with webchat and chatbots. Your sales will be able to improve through improvement in close and follow-up success ratios. This is especially helpful because you are working with accurate data from the start. Precise data means that you don’t have to worry about bouncing emails and disconnected phones.

Reference: Podium Webchat | Turn Website Clicks into Customers


Productivity is a complicated word in business. Many businesses opt to measure it with numerical goals decided upon the number of hours usually worked. But that doesn’t mean that employers aren’t looking for more ways to increase it. With AI, machine learning can work around the clock, and you only have to make decisions and get better numbers out of your allotted work time. When it comes to sales, AI gives people more time to build relationships and close deals while leaving data analysis to AI. This means more clients, more sales, and ultimately, better profits.

Reference: Industry Week | 5 Ways Artificial Intelligence Can Boost Productivity

Personal Assistant

To increase your productivity, a digital assistant could be a pretty help. Most sales representatives don’t like the data entry needed to keep CRM systems up. Moreover, whenever there is an update or a change to the system, you have to train the representatives and incur the learning curve and expected associated costs. Digital sales assistants that are voice controlled let the representatives’ record information at any time from any device. And if you think that perhaps investing in an AI assistant would be a bit too much cost for your business, see if any employees are up to the task of building one for the business itself.

Reference: Startup Grind | How To Build Your Own Artificial Intelligence Personal Assistant

Better Training

Sales as a business disciple have often been referred to as both a science and an art, and training can typically be a bit tricky. To top it off, sales managers are also often too busy to offer training to their sales teams. But according to research, the most high-performing staff are created by reinforced training over time. Various stages of training can be enhanced by AI. For instance, Walmart is using AI in the form of virtual reality to train members of their team through stimulation of real experiences in the world. Research has shown that virtual reality helps in knowledge retention of 80% while preparing staff members for real-world scenarios they might encounter. This will assist your sales team to close more deals and increase sales.

Reference: Straight Edge IT | How to Maximize the Efficiency of Your Sales Team

In other words…

Technology is constantly changing the business playing field, and only those who have the patience and initiative to take advantage of it find the most success. So consider investing in AI to find upselling and replenishment opportunities, prospect accurate leads, raise productivity, and help train your sales team. Your management team will focus on decision making while your sales team focuses on closing the deals, increasing your sales. Happy selling!



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