From the bustle of London to the Kenyan countryside, the proliferation of billing and payment apps are fundamentally reshaping the way businesses relate to clients and to the global banking system. But as the market matures, entrepreneurs can be pickier about which solutions they choose, and developers must adapt to meet their growing needs.
A Professional Appearance
The UX of an application can lose a potential client within seconds. If the application uses tired, outdated themes or if the navigation is clunky, this is a flashing warning sign that other critical elements of development may not be up to par. When entrusting a third party with personal data and business records, clients need to feel comfortable that the security and privacy practices meet industry standards. An amateurish design sends the opposite signal. Good design is also critical for internal operations, as clean code and well-built support tools empower employees to better serve company needs.
An Excellent Support Team
A support team can be the key to a successful billing management experience. Business relationships are built on trust, and a client who can’t trust support to follow up on inquiries will learn not to rely on an application for time-sensitive operations. A good support team should have knowledge from start to finish of their app’s processes. From registration to data security to integration with global payment providers, an app’s support team should be able to anticipate the client’s questions and build a knowledge base to resolve common issues. In today’s world of software as a service, client support is an integral factor in determining whether a user is going to maintain a subscription over time.
Modern business is even less chained to the office and desktop PC than ever before. While specialist apps may get away with a traditional native structure, appealing to a wide audience of business users necessitates cross compatibility. A client should feel confident that his or her data is accessible and that tasks can be scheduled regardless of where they happen to be. Apps should be built from the ground up to accommodate mobile users, ensuring adaptability with a client base that grows more diverse each year.
The less time a client spends configuring a billing app, the more time that client can spend on bread-and-butter business operations. An app that treats a client’s time as valuable will always have a leg up in the modern marketplace.