Who owns YouTube? Google

Anyone with a Googlemail or Gmail account automatically has a YouTube account waiting to be marketed in search engines. SEO – Search Engine Optimisation of your YouTube account is simple, effective, and best of all – free.

Social Media incorporates video channels, subscribing, sharing, commenting, liking and uploading to Facebook etc. YouTube is the world's second most popular search engine, and the world's largest video community. Please do not ignore this SEO and social media trick.

A predicted jawdropping 90% of all future online content will be video by 2013.

Whether you nod sagely, or shrug indifferently, this is no game of Hide ‘n’ Seek, the fact that Google owns YouTube and the long term relationship has gone further than carving names in a tree bestows upon the SEO benefits of uploading a video toYouTube as a company brand.

Sit down. I have another jawdropper. When people type in Google looking for the keywords of the products or services you offer yourself, the chances of getting found in natural search are not improved by 50% but 50 times more. That’s in Google Bing and Yahoo.

Re-read the last sentence if you like. So, when people search online for any keywords, your video will appear in search results as well as website results.

Not convinced? 2011 stats straight from a YouTube speaker at a conference:

    48: the number of hours’ worth of video content uploadedto YouTube every minute.
    3bn : streams every day; that’s equivalent to half of the world’s population watching a YouTube clip every single day.
    800 million : YouTube audience users. Bearing in mind Facebook boasts 88m users, one fifth of all YouTube views are a result of a Facebook share.
    YouTube is the world’s number 1 brand ReTweeted on Twitter.

Your fan base is an extension of your marketing department.

- Nina

Last edited by 1weekSEO (2011-11-22 11:53:04)