When learning how to do internet marketing, one of the first things you are likely to learn is the importance of traffic. Traffic measures the number of people who visit your website and heavy traffic is expected to translate to more sales. With this in mind, most internet marketers try a variety of gimmicks and strategies that will get people to click the link to their website just to generate traffic. However, successful internet marketers know that there is a difference between high quality traffic and just traffic.