There's a science to promoting your site via social media marketing. You want to find the right mix of being social and promoting your business.

Obviously you don't want to go overboard on the personal posts (what you ate for breakfast, etc.), but throwing in something casual is fine every now and then. It helps people connect with you and it shows you are human.

In addition, you should also recommend other resources and sites not affiliated with your website. If it's always about you then you may appear greedy and selfish. Take the time to show love for another site that your followers may find interesting.

How you use social media will really reveal a lot about you over time. People who have the most success with this type of marketing have found the right balance between business and personal.

Social media can be a great place to promote your business, but more importantly, it can enhance/promote you as an individual. Letting people get to know you as the human behind your business can really benefit you in the long run.