how to choose a domain for my business

One of the first things you need to do when launching a new web business is choose a domain name for your website. Having your own domain name gives you the ability to brand your business website and will help create a long-lasting asset for your business. The process of coming up with a domain name is fun and creative, and is also the first step in announcing your business to the whole world.
Here are a few characteristics of a strong domain name.
1. Unique
Check out your competitors’ websites and make sure that your own domain name stands out from the crowd. It’s hard to promote your own unique products and services if your website name is similar to everyone else’s.
2. Easy to spell
The easier it is to spell your URL, the easier it will be for people to find your new business. Ever found yourself on a different website from the one that you thought you were visiting? It’s easy to make a mistake when visiting a new website for the first time. After all, domain names may only be a letter or two apart in spelling.
3. Easy to remember
Choose a domain name that people find easy to remember. Test your intended domain name on a friend or two to gauge their response. Can they still remember your website the next day?
4. Pronounceable
Does your domain name roll off the tongue easily? Choose names that are easy to pronounce and can stand alone as a separate word.
5. Short
The ideal length for a domain name is 10 characters or less (e.g., Google, Yahoo, Facebook, YouTube). If your domain name is longer, don’t sweat it. Anything under 20 characters is still pretty good.